TikTok Shop coming to Japan in June 2025!
TikTok's e-commerce feature, "TikTok Shop," is scheduled to finally launch in Japan in June 2025. This will enable a seamless purchasing experience where users can discover products within the app through videos and live streams and then purchase them directly.
In Japan, TikTok has more than 33 million monthly active users, and has a particularly strong influence among young people in their teens to 30s. With the introduction of this new feature, companies and sole proprietors will be able to use TikTok as a new sales channel.
Main features of TikTok Shop
-
Live Shopping : Introduce your products through real-time live streaming and promote sales through interactive communication with viewers.
-
Short-form selling : Use short videos to showcase your products and capture your audience's attention.
-
In-app payments : You can purchase and pay for products within the TikTok app without being redirected to an external site.
-
Set up a shop page : You can create a dedicated page for your brand or product to provide information to users.
CRYP-T's Outlook and Strategy
With an eye on introducing TikTok Shop to Japan, CRYP-T is considering the following strategies:
-
Communicating the brand story : Communicate CRYP-T's brand value and product appeal through short videos and live streaming.
-
Influencer Partnership : Work with influential creators on TikTok to drive awareness for your products.
-
User-participation campaigns : We will run campaigns in which users can participate, in order to revitalize the community.
Through these initiatives, we aim to build a new sales channel utilizing the TikTok Shop.
The arrival of TikTok Shop in Japan will be a new business opportunity for companies and individual business owners. CRYP-T will be one of the first to adopt this trend and will develop a marketing strategy using TikTok.
We will be posting the latest information and initiatives on our blog and social media from time to time, so please stay tuned.
